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Campaign Goals
What are your primary goals for PPC Campaign?
Increasing inquiries or bookings for properties
Generating high-quality leads for real estate services
Raising brand awareness for Residence Barbados
Are there specific metrics or KPIs you want to focus on?
Cost per lead (CPL)
Click-through rate (CTR)
Conversion rate (e.g., form submissions, calls)
Return on Ad Spend (ROAS)
Target Audience
Who is your ideal target audience? (Specify demographics, age, location, interests, income level, etc.)
Are there specific property listings or services you want to promote to different audience segments?
Budget
What is your monthly budget for PPC advertising?
Do you have a different budget allocation for Google Ads vs. Facebook Ads?
Are there seasonal trends or peak periods when you want to increase/decrease ad spend?
Geogrpahic Targeting
Which geographic locations do you want to target? (e.g., US, Canada, UK, Barbados)
Are there specific regions or countries you want to exclude?
Keywords & Audience Targeting (For Google Ads only)
What keywords or search terms are most relevant to your real estate offerings?
Are there any negative keywords you want to exclude? (e.g., “cheap homes,” “free property listings”)
Would you like to use Google’s dynamic search ads to capture additional keyword variations?
6. Audience Targeting & Interests (For Facebook Ads only)
Do you have specific audience segments you’d like to target? (e.g., luxury home buyers, investors, retirees)
Are there competitor audiences or lookalike audiences you want to leverage?
Would you like to retarget website visitors or leads who engaged with past ads?
Ad copy & Creative
Do you have existing ad creatives, or will new ones need to be created?
What type of ads would you like to run? (e.g., carousel, video, single image, lead forms)
Do you have specific offers, promotions, or unique selling points you want to highlight?
Would you like to A/B test different ad creatives?
Competitors and Market Positioning
Who are your top competitors in the real estate market?
Are there any competitor ads or approaches you admire or want to differentiate from?
Landing Pages & Website Optimization
What landing pages will the ads direct to? (e.g., property listings, contact page, lead forms)
Do you need assistance in optimizing these pages for better conversions?
Tracking & Analytics
Do you have tracking set up for Google Ads & Facebook Ads? (Google Analytics, Facebook Pixel, conversion tracking)
What specific actions do you want to track? (e.g., form submissions, calls, downloads, bookings)
Would you like to integrate offline conversion tracking for in-person sales or phone leads?
Campaign Types & Ad Placements
Multi choice
Search Ads
Display Ads
Youtube Ads
Google Discovery Ads
Would you like to explore other platforms beyond Google & Facebook? (e.g., LinkedIn, Bing, Instagram)
Ad Scheduling & Seasonal Campaigns
Do you want your ads to run 24/7, or are there specific days/times you want to focus on?
Are there any upcoming property launches or events that should be promoted?
Previous PPC Experience
Have you run PPC campaigns in the past? If so, what worked well and what didn’t?
Do you have historical data or insights from previous campaigns that can be used for optimization?
Are there any real estate regulations or legal disclaimers that must be included in the ads?
Do you have brand guidelines that should be followed?
Expectations & Reporting
What are your expectations for this campaign?
How often would you like to receive performance updates and reports? (e.g., weekly, bi-weekly, monthly)
Account Access & Permissions
Do you have an existing Google Ads and Facebook Ads Manager account, or do we need to create one?
Yes
No
Can you provide access to the following platforms? (Please share the email addresses to be granted access.)
Google Ads
Google Analytics
Google Tag Manager ( if applicable)
Facebook Business Manager
Facebook Pixel
Are there any internal team members or agencies currently managing your PPC accounts? If so, do we need to coordinate with them?
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